Faster deals
You're not waiting on a planning application to finish. You find, secure and sell, so deals move much quicker.
Get paid to find land for developers, without ever buying it
Learn how to find off-market sites, lock them in with the landowner and sell the opportunity to a developer for a brokering fee. No planning costs, no building, no big upfront investment.
Ella walks you through the whole program in under 5 minutes
Join the program
Instant access · Bi-weekly live Q&A with Ella · Every template included
Klarna.Pay in 3 interest-free payments of £1,200
How it works
Find it. Lock it in. Sell it on.
As a land broker you don't buy the land and you don't fund the planning. You find the opportunity, secure it with the landowner, and pass it to a developer who takes it through planning. You get paid a fee for bringing them the deal.
1
Find the site
Use LandStack to spot off-market land with real potential, in the areas you choose.
2
Lock it in
Approach the landowner and agree exclusivity, so the deal is yours to broker.
3
Sell it on
Put together a developer-ready site pack and find the buyer who'll take it through planning.
4
Get paid
Take your fee in stages: part when the option agreement is signed, the rest when planning is granted.
How the maths works
One site. One introduction. One fee.
Say you find a site that's worth £1 million to a developer. Charge a 2% brokering fee and that's £20,000, for finding the site, speaking to the owner, locking it in and bringing the buyer.
Fees depend on the site and the deal you agree, and you can run several opportunities at once.
Site value to the developer£1,000,000
Your brokering fee2%
Your fee on this one deal£20,000
Join the program
No planning costs. No building. No buying land.
Why start here
The obvious first step into land
If you want to get into land but don't have the backing for big deals yet, this is where to begin. You build cash flow and the most valuable skill in land, without the capital.
No big capital needed
No buying land, no funding planning, no building. Your buyer takes the deal through planning, not you.
The skill everything runs on
Finding good sites is the most valuable skill in land. Master it here and every other strategy gets easier.
Land Broker
Earn 4 & 5-figure brokering fees and build your cash flow, skills and track record.
50/50 JV Partner
Step up to the planning uplift model with Land Profits as your joint-venture partner, for the bigger profits.
Inside the program
7 modules. Plug and play.
You get access straight away on Kajabi. Every module walks you through one stage of a deal, with the guides, templates and agreements to actually do it.
Start here
Welcome & onboarding
Get set up, see how the whole program fits together and what makes a strong land opportunity.
1
Module 1
Identifying a brokering opportunity
How to find the right sites with LandStack, and what to look for.
2
Module 2
Dealing with landowners
How to approach them, understand their position and secure an exclusivity agreement.
3
Module 3
Preparing a developer-ready site pack
Turn the site into a professional brochure a buyer can say yes to.
4
Module 4
Finding & approaching buyers
Who buys these sites, how to reach them and how to present the deal.
5
Module 5
Structuring the deal & heads of terms
Agreeing terms, and working smoothly with the buyer's and landowner's solicitors.
6
Module 6
Managing the legal process
Your buyer takes it through the option agreement; you keep the deal moving as the deal maker.
7
Module 7
Planning progress, completion & payment
Following the deal through to planning and getting your fee paid in full.
Step-by-step guides
Letter & call scripts
Exclusivity agreements
Developer site pack templates
Your first 90 days
Your roadmap as a land broker
A clear, week-by-week path from day one to agreeing your first deals.
- Day 1
Onboarding & foundations
Get set up with the training, tools and guidance to understand what makes a strong land opportunity.
- Weeks 1–4
LandStack training & finding sites
Learn LandStack, identify suitable opportunities and pick the locations and types of site you'll focus on.
- Weeks 4–6
Sending letters to landowners
Start reaching out and learn how to approach opportunities clearly, so responses start coming in.
- Weeks 6–9
Engaging with landowners
Speak with landowners, handle responses and build confidence progressing conversations into deals.
- Weeks 9–12
Agreeing deals & starting legals
With continued support, work towards agreeing deals and starting the legal process to move them forward.
Start my 90 days
Instant access the moment you join
£22m+Ella's own planning uplift pipeline, after 10+ years buying land and getting planning
You're not on your own
Learn it from someone who does it every day
Ella Hardy started out as a land buyer for housebuilders and founded Land Profits in 2020. She still finds and secures sites herself, and she'll be helping you do the same.
- Bi-weekly live Q&A callsBring your sites: Ella will assess them with you and help you look for more.
- LandStack Lite accessThe site-finding software you'll use from Module 1.
- Ongoing coaching & communitySupport from Ella, the team and other brokers on the course as your deals progress.
Ella Hardy · Founder, Land Profits
Questions
Your questions, answered
How do I actually get paid?
You earn a brokering fee for bringing the developer the deal. The best way is to take it in stages: part of your fee when the option agreement is signed, and the rest when planning is granted. Module 5 shows you how to structure it.
How much is a brokering fee?
It depends on the site and what you agree. As an example, on a site worth £1 million to a developer, a 2% fee is £20,000. Brokering fees on land deals usually run to 4 or 5 figures.
Do I need money to buy land or fund planning?
No. You don't buy the land and there are no planning costs for you. The buyer you bring takes the site through planning. That's why this is the natural first step into land.
Do I need property experience?
No. The program takes you step by step from finding your first site to getting paid, with every guide, script and template you need. It's built to be plug and play.
Is there a limit to how many deals I can do?
No. The more sites you find and the more landowner conversations you have, the more deals you can broker. You can run several opportunities at the same time.
Can I start with brokering and become a JV Partner later?
Yes. Brokering is designed as the stepping stone: build your cash flow, skills and capital as a land broker, then step up to the 50/50 JV and the planning uplift model when you're ready.
Can I pay in instalments?
Yes. Choose Klarna at checkout to pay in 3 interest-free payments of £1,200 (£3,600 inc. VAT). 18+, UK residents only, subject to status. T&Cs apply.
How do I access the program?
Everything is on Kajabi and you get access straight away after checkout. Start with the welcome video, then work through the modules, and join the bi-weekly live Q&A calls with Ella.
I've got another question. Who can I ask?
Email us at [email protected] and the team will get back to you.
Join today
Join the Land Profits Brokering Course
Everything you need to find, secure and sell your first land deals, with Ella and the team behind you.
Everything you get
- The full Brokering Course training · 7 modules on Kajabi, instant access
- LandStack Lite access · find off-market sites with real potential
- Templates, scripts & resources · letters, exclusivity agreements, developer site packs
- Bi-weekly live Q&A calls with Ella · site assessments and help finding sites
- Ongoing coaching, support & community
- Your 90-day brokering roadmap · from day one to agreeing deals
Land Profits Brokering Course
£3,000exc. VAT
One program. Every module, tool and template, plus live support from Ella.
Klarna.Or pay in 3 × £1,200
Complete your order belowPay in 3: three interest-free payments of £1,200 (£3,600 inc. VAT). 18+, UK residents only. Subject to status. T&Cs apply. Missed payments may affect your ability to use Klarna.
Land Profits Brokering Course · £3,000 exc. VAT · or 3 × £1,200 with KlarnaBrokering Course · £3,000 exc. VAT
Join now
Your order
Land Profits
Brokering Course
£3,000exc. VAT
- 7 modules + every template, script & agreement
- LandStack Lite access
- Bi-weekly live Q&A calls with Ella
- Coaching, support & community
Klarna.Or pay in 3 × £1,200, interest-free
What happens after you join
- 1Complete your orderSecure checkout, takes about a minute.
- 2Get instant accessYour Kajabi login lands in your inbox straight away.
- 3Start Module 1Watch the welcome video, then start finding sites with LandStack.
- 4Join the next live Q&ABring your first sites and Ella will assess them with you.
Secure, encrypted checkout
Questions? Email [email protected]
Pay in 3: three interest-free payments of £1,200 (£3,600 inc. VAT). 18+, UK residents only. Subject to status. T&Cs apply. Missed payments may affect your ability to use Klarna.
Finalise Your Order Below
Payment details